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About Google Analytics
Google Analytics tracks visitor behavior, traffic sources and conversions across websites and apps, and remains the most widely used analytics tool.Key Features
- Traffic reports
- Conversion tracking
- Audience insights
- Google Ads integration
Pros & Cons
Pros
- Free and extremely widely supported
- Deep Google Ads integration
Cons
- Steeper learning curve since the GA4 redesign
Use Cases
- Website traffic analysis
- Marketing attribution
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